EVERFRESH® preserves and protects your products

What is EVERFRESH® ?

ALITHEA a patented liquid aromatic composition developed by ALITHEA
to keep food products fresh as if they were just made. It’s used in the food industry to prevent the growth of mold, yeast, and bacteria.

Alcohol-free

Propylene
glycol-free

Gluten-free

Lactose-free

EVERFRESH® NA PLUS

New formulation suitable for:

Savory products (e.g., flatbreads, pinsa)	Sweet baked goods	Gluten-free products
	What is EVERFRESH® for? After years of research, ALITHEA patented EVERFRESH® (EU patent no. 102016000102637, dated 18/09/2019) to support the food industry in preventing microbial growth. The importance of this patent lies in supporting the food industry by helping it prevent the growth of mold, yeast, and bacteria.

Types of EVERFRESH®

Alcohol-free

Propylene
glycol-free

Gluten-free

Lactose-free

Everfresh 2.0 NA PLUS (for doughs and mixes)

Everfresh® 2.0 NA PLUS for doughs and mixes is designed to prevent the growth of mold, yeast, and bacteria. Its purpose is to preserve food products while maintaining a relatively high residual humidity (HU), ensuring preservation regardless of the dough’s pH level.
Using Everfresh 2.0 directly in the dough allows manufacturers to avoid traditional preservatives such as sorbic acid, potassium sorbate, and calcium propionate. This results in a “green” label, free of E-numbers, as it is declared on the label simply as a flavoring or natural flavoring.

Everfresh 2.0 Spray

Everfresh® Spray 2.0, available in “sweet bakery” and “bread” versions, is designed to prevent mold growth. It is sprayed into the headspace of food packaging, offering the major advantage that treated products can be consumed by everyone—regardless of age or religious and cultural dietary restrictions—because it is alcohol-free.
On product labels, Everfresh® Spray is declared as a flavoring.

EVERFRESH® antioxidants

Three types of NATURAL POWDERED FLAVORS with antioxidant action, targeting lipid matrices to preserve freshness.

Alcohol-free

Vegan

Gluten-free

Lactose-free

EVERFRESH® OX-GEL

For ice cream preservation

EVERFRESH® OX-S

For anhydrous cream and hydrated cream

EVERFRESH® OX

For small baked goods (e.g., taralli, breadsticks, puff pastries)

EVERFRESH® PATENT

Patented by Alithea Srl under EU patent no. 102016000102637 titled “Composition for preserving food products”.

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Privacy Here we will describe the management of the website WWW.ALITHEA.EU referring to the use of userâs personal information. Alithea Srl, whose registered office is in Vicolo GesÃ¹ 7/9 â 20038 Busto Garolfo (VA) and P.IVA 04496800964 (from now âAlitheaâ) is constantly focused on protecting its userâs on-line privacy. This document will inform you about our privacy policy with regard to your personal information while you are using our services. It will also give you the opportunity to give your explicit and informed consent to the processing of personal data, when the Website sections will require your personal data. We would also like to inform you, that in the different sections of the website WWW.ALITHEA.EU (from now "Website"), where we collect your personal data, specific report are available in accordance with art. 13 of the European Regulation EU 2016/679 (from now: "Regulation") for the requested examination before you provide the details. All the information and data provided from you or during your registration on the different services of Alithea (such as: domain name registration, supplying of the email account and address, supplying of certified mail (as PEC) account, supplying of the website, supplying of hosting services, supplying of other additional services, all generally from now: âServicesâ), are going to be managed with regard to the dispositions of the Regulation and the confidentiality obligation of Alithea. According to the Regulation, Alitheaâs activity will conform the principles of legitimacy, fairness, transparency, purpose and storage limitation, data minimization, integrity, precision and secrecy. CONTENT 1. Owner and Data Protection Officer 2. Provided Personal Data a. Browsing Data b. Data communicated by the users c. Traffic data d. Cookie 3. Purpose of the processing 4. Legal basis and optional or mandatory nature of the use of information 5.Data Recipients 6. Personal data transfer 7. Data Retention 8. Data Subjects' Rights 9.Changes to the Privacy Policy 1. Owner and Data Protection Officer The owner of the data processing is Alithea. The OWNER is willing to give any information about the processing of personal data of the website WWW.ALITHEA.EU and the list of supervisors, who use it. You can contact the OWNER by writing to: INFO@ALITHEA.IT 2. Provided Personal Data The processing of personal data involves any kind of operation or set of operations performed (with or without automated processes) upon personal data or set of personal data, such as the collection, registration, organization, storage, adaptation and modification, consultation, use, communication by transmission, diffusion or any other type of provision, comparison, limitation, cancellation or destruction. We inform you, that the personal data we will use consist in an identifier such as name, surname, email address, identification number, position data, online identifier, purchases made and other information required to identify the user identity, (all generally, from now: âPersonal Dataâ), depending on the type of Services needed and your decisions on their use. More precisely, the Personal Data used by the Website are: a. Browsing Data The information system and software procedures of the Website normally acquire some Personal Data as part of standard functioning. The transmission of those is an inherent feature of Internet communication protocols. Those information aren't collected to be associated to an identified party, but could be processed and associated with third party's data in order to identify the users'. This data category includes the IP addresses or the domain names of the computers used by any user of the Website, the URI/URL (Uniform Resource Identifier/Locator) addresses of the requested resources, the time of such requests, the method used for submitting a given request to the server, returned file size, a numerical code relating to server response status (successfully performed, error, etc.), and other parameters related to the user's operating system and computer environment. These data are processed only in order to extract anonymous statistical information on the Website usage as also our costumer's site and check the correct functioning of the services, to identify anomaly and/or abuses. Browsing data are erased immediately after the elaboration. They could be used for establishing the responsibility in an hypothetical case of commission of computer criminal offense against the website or a third party: excluding this possibility, browsing data are no kept for longer then seven days, unless the user asks for a different treatment (ex. user's access to personal pages on WWW.ALITHEA.EU in order to summarize the services used, published information, etc.). b. Data communicated by users Sending messages, on the basis of the user's free, voluntary, explicit choice, to the Website addresses and filling in of the request for information forms and/or commission forms entail the acquisition of the sender's contact information as necessary to provide a reply as well as of any and all the personal data communicated in that manner. Specific information notices will be progressively provided and displayed on the pages of the Websites that are used for providing certain services. Here we will display the current features and the specific data management Phone contact Direct management Personal data: Phone Number Mailing List / Newsletter Direct management Personal data: Email address and occasionally Name, Surname, Address Contact form Direct management Personal data: Name, Surname, Address, Nation, Phone Number/Fax, VAT Registration, Profession, District, Business Name, Country and different Type of other variable data depending on the form. Database Management Direct Management Personal data: Data from the contact form and other browser data. Address and Email sending messages Management Direct management Personal data: Email c. Browser data After the request of information and/or an information form and/or an order form and/or registration, WWW.ALITHEA.EU manage some data in order to transmit communication on the network. Such data, listed in the Legislative Decree 30 may 2008 n.109, are: IP address used, email address and possible other sender's identifier. Email address and possible other communication receiverâs identifier ( Owner and/or Controller); Such Data are managed and stored by Alithea and linked only to the above-mentioned interactions using the modules of the website. d. Cookie Definition, characteristics e implementation of the Regulation. A cookie is a small text file that a website saves on your computer or mobile device ( such as PC, notebook, smart-phone, tablet) when you visit the site. It enables the website to remember your actions and preferences ( such as log in, language, font size and other display preferences over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another. Cookies are used for authentication services, online behavioral advertising and to remember users' actions. They could also include an identification code to track the users' browsing of the website for statistical or advertising purposes. During the browsing on a website, âthird-partyâ cookies could be sent to the user's device. Some operations might request the use of cookies for technical purposes. There are different type of cookies depending on their characteristics and functions, that could remain stored in a computer or in the user's mobile phone for different length of time: session cookies will be automatically deleted after the browser's shut down; permanent cookies will expire at a specific date. According to the existing Italian legislation, the express consent of the user isn't always required for cookies' use. Especially the âset-cookiesâ , that are used only for the transmission on a network communication or to the extent strictly necessary for providing an explicitly requested service, don't require any consent according to their necessity for the functioning of the website. The Italian Garante for personal data protection (see: Provvedimento Individuazione delle modalitÃ semplificate per l'informativa e l'acquisizione del consenso per l'uso dei cookie, 8 may 2014, from now âProvvedimentoâ) includes among the Set-cookies, that don't require any explicit consent, also: "cookie analytics" to collect information about how and how many users visit the website, session cookies (for the authentication), functionality cookies enhance the userâs visit of the website thanks to selected criteria ( for example language, selected products) Profiling cookies are aimed at creating user profiles. They are used to send ads messages in line with the preferences shown by the user during navigation. In the light of the highly invasive nature of these cookies vis-Ã -vis usersÂ´ private sphere, Italian and European legislation requires users to be informed appropriately on their use so as to give their valid consent. Type of Cookies used and opt-out possibility. The website uses the Cookies listed below. You can disable all the cookies, except third party cookies that can be disable only through specific modality specified with the link: Technical cookies or session cookies are essential for the website functionality. Analytical Cookies help us to see how the website is used. This information is combined with data from thousands of other users to create an overall picture of the website use, and it is never identified individually or personally. functionality cookies enhance the userâs visit of the website thanks to selected criteria ( for example language, selected products) ATTENTION: when you disable technical cookies or functionality cookies the website or some specific functions or services could be unavailable. It will be necessary for you to modify or enter some information or preferences again every time you visit the website. Third-party Cookies are Cookies that are set by a website other than the one you are currently on (WWW.ALITHEA.EU). These third party subjects are listed below with all the link to their privacy policy and are autonomous holders of the data treatment through their cookies, so you have to check directly their data treatment politics or consent modules (enable or disable cookies), as specified in the above mentioned Provvedimento. We also want to underline that WWW.ALITHEA.EU commits itself to track all the cookies on its website but canât control or know characteristics or purposes of cookies sent from third party subjects. Link to third-party cookiesâ information: - Google Analytics: you can check this website: http://www.google.it/policies/privacy/partners/ If you prefer, that Google Analytics doesnât manage the collected data, you can use your private browsing (Do Not Track option). To enable this option on major browser, you can check: Internet Explorer - http://windows.microsoft.com/it-it/internet-explorer/ie-do-not-track#ie=ie-11 Google Chrome - https://support.google.com/chrome/answer/95464?hl=it Mozilla Firefox - https://support.mozilla.org/it/kb/Navigazione%20anonima Apple Safari - https://support.apple.com/it-it/HT6074 To disable Google Analytics, you can install an additional component on your browser. For the download check the URL https://tools.google.com/dlpage/gaoptout?hl=it - Button +1 and Google+ social widget, Linkedin button and , âLikeâ Button and Facebook social widget, Tweet button and Twitter social widget, âPin itâ button and Pinterest and Shareaholic social widget. Personal Data: Cookies and Usage Data - Social Feature Invite and suggest friends Personal Data: Variou type of Data according what specified by the serviceâs privacy policy - Google Fonts, Video Vimeo, Widget Google Maps, Widget Instagram e Widget Video Youtube, onLine service widget for booking/review Personal Data: Cookie and Usage Data Adform Zopim Optimizely Google* Facebook Open-Xchange Cookies sent from WWW.ALITHEA.EU are: Cookies on the Website Type of cookie and owner Technical name of the cookie Management and purposes Persisting time WWW.ALITHEA.EU Technical FE20+hash This Cookie is used to memorize the unique ID of the current session. This is fundamental for the correct functioning of the Website. Logout (session end /2h inactivity) WWW.ALITHEA.EU Technical authsid This Cookie is used to memorize the usersâ data, who is logged in the website. This is fundamental for the correct functioning of the userâs reserved area. Logout (session end /2h inactivity) WWW.ALITHEA.EU Technical authsidfrn This Cookie is used to memorize the usersâ data (such as the Supplier) who is logged in the website. This is fundamental for the correct functioning of the Supplierâs reserved area. Logout (session end /2h inactivity) WWW.ALITHEA.EU Technical device_pixel_ratio This Cookie contains all the pixel ratio settings of the device. The purpose of this cookie is the website graphic layout adjustment to the device. 12 Months WWW.ALITHEA.EU Technical device_resolution This Cookie contains all the deviceâs settings information.The purpose of this cookie is the website graphic layout adjustment to the device. 12 Months WWW.ALITHEA.EU Technical Accetticookie This Cookie is used to memorize the userâs cookies preference (for all type of cookies) 12 Months WWW.ALITHEA.EU Technical AccetticookieMarketing This Cookie is used to memorize the userâs marketing-cookies preference and acceptance. 12 Months WWW.ALITHEA.EU Technical AccetticookieSocial This Cookie is used to memorize the userâs social-cookies preference and acceptance. 12 Months WWW.ALITHEA.EU Technical AccetticookieTerzi This Cookie is used to memorize the userâs third-party cookies preference and acceptance. 12 Months COOKIES FOR STASTISTICAL ANALYSIS GOOGLE.COM __utma This cookie is used to distinguish users and sessions. It is created when the Javascript is performed and updated every time the data are sent to Google Analytics. 26Months GOOGLE.COM __utmt This cookie is used to limit the speed request. 10 min GOOGLE.COM __utmb This cookie is used to determine new visits or sessions. It is created when the Javascript is performed and updated every time the data are sent to Google Analytics. 30 min GOOGLE.COM __utmc This cookie isnât used for ga.js. It is set for the urchin.js nonfunctional activities. It was used in combination with al__utmbcookie to determine if the user was starting a new session or visit. Logout (session end /2h inactivity) Logout (session end /2h inactivity) GOOGLE.COM __utmz This cookie memorize the traffic source the user used to find the website. It is created when the Javascript is performed and updated every time the data are sent to Google Analytics. 6 Months GOOGLE.COM __utmv This cookie memorize the userâs multivariable personal data. The cookie is updated every time the data are sent to Google Analytics. _setCustomVar_setVar 26 Months GOOGLE.COM _ga This cookie is used to distinguish the users. 26 Months GOOGLE.COM _gid This cookie is used to distinguish the users. 24 Hour GOOGLE.COM _gat This cookie is used to limit the speed request. If Google Analytics is distribuited by Google Tag Manager, the name of this cookie will be_dc_gtm_. 1 Minute Cookies settings Cookies preferences will be reset in case of use of different devices or browser. How to display and modify cookies with your browser By default, almost all web browsers are set up to automatically accept cookies. These can be restricted or blocked through the browser settings. If you prefer websites not to save certain cookies on your computer, set up the browser you are using. If you block the saving of cookies, we cannot guarantee the correct functioning of the website. Some functions may be unavailable and it may no longer be possible to view certain websites. Furthermore, blocking cookies does not block advertising. These will simply be no longer customized on the basis of your interests and will be sent more frequently. Settings are changed differently for each browser. If necessary, use the browser guide function to define the correct settings. To have major information about cookiesâ preference settings you can check the instructions reported on: Internet Explorer Firefox Chrome Safari 3. Purpose of the processing All Data processing of this website are managed from Alithea Srl and its employees and collaborators. No Data will be never distributed. Personal Data given by the users, who submit requests of services, are processed only in order to accomplish the service requested and are not communicated to third party subjects, except for cases of necessity or legal requirements. When services are requested, the user is free to give or not to give the access to Personal Data, except for Browser Data as specified above. Sometimes, the service requested may be unavailable due to the lack of the userâs acceptance. Procedure of Personal Data processing Personal Data are processed with manual and automatized procedures. Specific security measures are implemented in order to prevent the loss of data, illicit or incorrect uses of the website or unauthorized access. The Processing we offer, with your explicit consent where requested, has these purposes: a. to enable the delivery of the requested services and the autonomous management of request/order or reserved area, to which you can access through the registration or the creation of a user profile for the service forfeiture, including collection, storage and elaboration of your Personal Data for technical, operational and administrative purposes and for communications; b. for the Alithea Srl website navigation and consultation; c. to answer to assistance or information request that we will receive by e-mail, telephone or chat through the page âContact Usâ of our Website or the request form; d. to meet legal requirements; e. for direct marketing with e-mail for all the services you requested in order to pursue the legitimate interest of Alithea Srl for product or services promotion, unless you didnât give your acceptance; f. to develop studies, research and marketing statistics; to send you advertising and information material, marketing information or surveys to improve our service ("customer satisfaction"); g. to make personalized marketing offer according to the products or services you are interested in or you acquired. That means, for example, if you have requested information about a particular service or product, you will receive offer related to them. If you are using a specific service, you can receive targeted communications from Alithea Srl ( for example if the service capacity is reaching the limit, you will be informed and invited to increase the service capacity). This process is fundamental for the Owner legitimate interest to personalize his marketing offer. You can always send a paper or email request to INFO@ALITHEA.IT to object to the processing; h. for security purposes and prevention of fraudulent behavior, the Owner has activated an automatic control system that analyses the usersâ behavior on the website, this system is also associated with Personal Data processing such as the IP address. For this reason, if the user tries to conduct fraudulent action, Alithea Srl reserves the right to take any action to protect itself. 4. Legal basis and optional or mandatory nature of the use of information Article 6(1) (b) of the Regulation is the legal basis of Personal Data use for the purposes listed in section 3 (a-b-c). The acceptance of Personal Data processing is optional, but when the acceptance is missing, the requested services could be unable. The purposes listed in section 3(d) represent a legal treatment of Personal Data according to Art. 6(1)(c) of the Regulation. Personal Data treatments for marketing purposes explained in section 3 (f) or third party communication explained in section 3 (g) need your explicit consent, as required from Art. 6(1)(a) of the Regulation. The acceptance of Personal Data processing for these purposes is optional and doesnât affect the services functionality. Art. 6.1.f of the Regulation is the legal basis of Personal Data processing listed in section 3 (e) for products or services e-mail marketing purposes. In case you decide to disable the processing of your information, as listed in section 3(e) and 3(f), you can send an email to INFO@ALITHEA.IT or refer to the footer mechanism provided for marketing emails. Profiling processes listed in section 3(h) find their basis in Art. 6.1.f. of the Regulation, in order to which the Owner can personalize his marketing communication. Data Processing listed in section 3(i) finds its legal basis in the legitimate interest of the Owner in order to detect fraud or irregularities, according to Art. 6.1.f. pf the Regulation. 5. Data Recipients Personal Data (for the purposes explained in Section 3) could be shared with: a. person responsible for the quality of the processing, that is: I) people, companies or professional firms, which assist Alithea Srl for accounting, administrative, legal, fiscal, financial or debt recovery practices; II) subjects involved in the Services provision (for example: national of foreign Registration Authority for the transmission of technical and administrative documents and Maintainer modules; management Authority of the WHOIS database; which register personal data of domain name; suppliers of payment services with credit cards ( Intesa, Paypal,..) III) subjects involved in technical maintenance activities (including the maintenance of network devices or electronic communication networks) IV) Italian or foreign Companies for statistical or administrative purposes ( âRecipientsâ) b. subjects, entities or authorities required to inform personal data in accordance with provisions laid down by law ( for example during criminal investigations juditial authority can require internet traffic logs); c. people authorized by Alithea Srl to treat Personal Data in order to manage activities strictly related to Serviceâs provision, who have committed themselves to confidentially or are under an appropriate statutory obligation of confidentiality as Alithea Srl employees; d. commercial partners for their autonomous purposes, only if you gave specific consent. The complete list of people responsible of the treatment can be required with an email at INFO@ALITHEA.IT 6. Personal data transfer Part of your Personal Data will be shared with Recipients who could be located outside the European Economic Area. Alithea Srl assure that the processing of the Personal Data from the Recipients will respect the Regulation. Transfers could be based on Standard Contractual Clauses approved by the European Commission. More information are available from the Owner. About the domain name service registration, the data are transferred to the subjects listed in section 2 (e) of this policy: in some cases, such treatment implies the transfer of data outside the European Economic Area. According to the existing privacy legislation and according to Article 49 (1) (b) of the Regulation, the transfer is fundamental for the service use. 7. Data Retention Personal Data used for the purposes listed in section 3 (a-b-c) will be stored no longer than strictly necessary. In any case, Alithea Srl will store your Personal Data for the entire time provided for by the Italian legislation regarding the protection of their interests (Art. 2946 c.c. e ss.). Personal Data used for the purposes listed in section 3 (d) will be stored only for the time provided for by specific legislation. For example, traffic data will be stored for six years in case of purposes of justice, other way only for six months. Personal Data used for the purposes listed in section 3 (e) (f) will be stored until the withdrawal of consent or after three years from the moment you cease being Alithea Srlâs costumer or if you registered on the website but didnât acquire any product or service. Alithea Srl can always store Personal Data for the entire time provided for by the italian legislation regarding the protection of their interests Art. 2947(1)(3)c.c.). More information about time and criteria of Data Retention can be asked directly to the Owner or the DPO. 8. Data Subjects' Rights You have the right to obtain from Alithea Srl, whenever needed, the access to your Personal Data as well the rectification or erasure of such data, or object to the processing (pursuant to Article 20 of the Regulation). You also have the right to obtain the restriction of the processing concerning them (pursuant Article 18 of the Regulation) or a structured format about portability data, in cases provided by article 20 of the Regulation. All the application should be written and sent to Alithea Srl in paper form or by e-mail to INFO@ALITHEA.IT. When abuses or spamming activities are reported from the user -forbidden by contract, see paragraph 8 of Service General Conditions- or in case of other request for the exercise of rights ex. Art.15 et seq of the Regulation, Alithea Srl, without considering the merits of the cause, will promptly inform the costumer/owner and will provide to the interested subjects the costumer/owner contact details. If you consider that the processing of your Personal Data infringes the Regulation, you always have the right to lodge a complaint with a supervisory authority (Garante of Personal Data Protection) pursuant to Article 77 of the Regulation, 9. Changes to the Privacy Policy This Privacy Policy has been in force since 25.05.2018. Alithea Srl reserves the rights to modify or update, partly or completely, its content, also depending on potential variation of the Regulation. Where the Policy's modifications will impact significant changes to the service or towards the users, Alithea Srl will notify any change directly to the user concerned.
I AGREE WITH YOU PRIVACY POLICY Before sending your request, please read the privacy policy attatched to this page *